Why I Stopped Reporting the News — and Why You Should Probably Stop Reading It

The COVID-19 pandemic was difficult for a lot of businesses, and mine wasn’t immune. I saw revenue drop by 50% year-on-year at my consultancy, with numerous engagements either being postponed or cancelled altogether.

But as is always the case when you face difficulty, you are in control of how you choose to respond (don’t worry…this isn’t going to be one of those motivational rants). And in my team’s case, we leaned on skills we’d honed over the previous five years. These skills included content creation — articles, podcasts, ebooks, emails, digital marketing, and ways of work — 80/20 thinking, crowdsourcing, automation and outsourcing of repeatable procedures.

All of this combined to give birth to NoFilter Media — a media outlet and podcast network that focuses on myriad topics, and shies away from censorship or toeing specific narrative lines.

Of course, we were diving into a somewhat saturated market, but with one advantage — we could get significantly more done with significantly less resources than a typical media outlet, which also gives us an advantage when it comes to advertising and monetization.

Despite this advantage though, one of the first rules of media is to create content — lots of it. And the easiest way to do that is…