Why and How to Get Your Brand into the Metaverse

So you’ve probably been hearing a lot about the metaverse lately, especially since Facebook changed the name of its parent company to Meta, pre-empting a move into a brave new virtual world.

But for those who aren’t devout tech geeks, what exactly is the metaverse?

Put simply, it is a virtual world in which you can participate and interact with other actors.

And if you’re thinking that this is nothing new, then you’d be right.

Earlier versions of the metaverse include games like The Sims and Second Life.

Nowadays, logging in to games such as Fortnite or Roblox offers us a path into the metaverse.

And dedicated metaverse social platforms such as Topia and Decentraland are attempting to bring people together — much like Facebook promised many years ago — in the metaverse.

So why is this important?

Well, Gen Z-ers spend nine hours a day in front of a screen. Remove a generous eight hours for sleep, and you’re left with just seven hours for other activities.

Generation-Z, or Zoomers:

• Have significantly less sex (about 50% less than Gen Y)
• Spend more time interacting with their friends online than…