When Social Good Backfires: Oscar Wylee and Goodhart’s Law

scar Wylee, the glasses retailer, was recently fined $3.5 million by Australia’s Federal Court for misleading consumers about the extent of its social giving.

The brand had claimed to follow in the footsteps of footwear manufacturer (excuse the pun), Toms, and that it donated a pair of glasses to someone in need for every pair purchased between January 2014 and…



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Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.