What Beethoven Teaches Us about Trending on Medium

This One Thing Will Help You Trend on Medium

“I could write that”.

This is what you tell yourself as you read the trending work of other Medium authors.

So you create your own account. You’ve shortlisted a handful of story ideas that you think will absolutely kill. You start writing.

You commit countless hours to researching, writing and editing your stories before publishing. The dopamine you feel in anticipation of publishing your first story mounts.

You hit publish.

Hour pass. Days pass.

The avalanche of eyeballs and attention you were expecting appears to be missing.

“Build it and they will come” you thought — at least that’s what they told Ray Kinsella!

So you publish another five stories….. crickets.

You publish another ten stories….. nothing.

You don’t understand what’s going on.

You’ve done everything right — you’ve done all of the things.

• Compelling headline and subtitle? Check!
• Topical content? Check!
• Unique angle? Check!
• Well written? Check!