This Cold Email Made Me $300,000

Nowadays, you can’t log in to your email or LinkedIn without being assaulted with spam messages.

But 99% of it sucks.

It’s just not relevant, nor personalized.

It’s clear whoever is sending these spam messages is sending them to thousands of other people, and is on a bit of a fishing expedition.

You either ignore, delete or block them, but not before you’ve rolled your eyes.

It’s not that cold outreach doesn’t work.

It’s that people aren’t doing it right.

In order for a cold email or message to get a response (and not a snarky one), it needs to tick the following boxes.

1. Personalized

Just because you’ve used merge tags to personalize someone’s first name and company name does not make your message personalized.

True personalization requires research, and this is why most people suck at cold outreach.

a) Start with a Compliment

A truly personalized email starts with a compliment about something the target prospect said or did recently.

For example:

“Saw your webinar on Gen AI and loved your take on moving…