The Science on Purpose at Work

The empirical link between purpose and performance.

Many moons ago, the Roman philosopher-king, Marcus Aurelius, wrote that nothing should be done without purpose.

Nowadays, purpose in the workplace is in vogue, buoyed on by the influence of books like Simon Sinek’s Start With Why, as well as the relative 21st Century comforts we enjoy, prompting us to ask the deeper question about the meaning of work.

Once we’ve satisfied the lower rungs of Maslow’s hierarchy of needs, we pursue self-actualization and transcendence. And in a time when it has never been easier to start your own business or to find a purpose-led company to work for, more and more people are asking this question.

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