The Reverse Side Hustle: a Better Way to Chase Your Dreams

What if there is a better way to side hustle?

By this point, little remains to be said about side hustles — a quick Google search reveals, books, blogs, podcasts, courses and businesses all dedicated to helping people either supplement their income with side income, or make a slow and steady leap from employee to fully-fledged entrepreneur.

But one thing still remains to be said.

Side hustlers typically find themselves doing one of or both of the following:

• Working on weekends
• Working in the evening, after a day of working on a main gig

The problems with this approach are obvious:

• Working 12+ hour days, or 7-day weeks is not sustainable
• Personal relationships and health is compromised; and
• We’re already exhausted by the time we get to actually ‘working’ on our side hustle

This final point is crucial.

We are up to five-times more productive when we get into what psychologists call the ‘flow state’, or in the zone. But every decision we make, or action we take, over the course of the day slowly wears us down, and by the time we settle in for a nightly slog on our side hustle, we’re running on…