Make It Sustainable

Why starting the work doesn’t matter unless you can sustain it.

Starting something is easy.

This is especially true when we’re buoyed on by the optimism bias — that pang of untempered enthusiasm we experience at the outset of a project, where all we can see is victory, and a path devoid of hurdles.

But far too often, once we inevitably run into said hurdles, our enthusiasm wanes, we slow down, and we might give up altogether.

This is true of romantic relationships.

It is true of business ventures.

It is true of diets.

And it is true of creative pursuits.

Recently, I decided to make a late entry into the world of vlogging with my YouTube channel, WorkFlow.

Initially, it was a bit of fun, and mostly me riffing enthusiastic about topics I’ve written about — with a very low-fi production.

But after a few weeks, I sought the advice of ‘experts’ in the field, and soon found myself:

• investing in and configuring an expense AV setup
• writing elaborate scripts
• incorporating animations
• hiring a video producer