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Its Never Been Easier and Harder to Pursue Business or a Creative Art

Why the internet makes it easy to be a rocker, but harder to become a rock star.

Steve Glaveski
7 min readSep 13, 2021

Show business, and business in general, has traditionally been the domain of the dreamer.

And those dreams have never seemed so real for as many as they are today.

Nowadays, the barriers to entry to get started in these fields are almost non-existent.

It’s easier than it’s ever been to produce, create, and distribute your wares.

Music

In the late 90s, I played guitar in a heavy metal band. Suppose we wanted to produce an album and distribute it to the world.

We’d have to scrounge some money together for some very expensive and very short studio time, record a demo cassette or CD, and make a few hundred copies.

We’d have to distribute it to a handful of folks via underground tape trading networks, hoping somebody with a bit of clout heard it.

But if we were serious about getting our album into record stores, distributed en masse across the globe, and making a career out of our music, the only path was to get a record deal.

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Steve Glaveski
Steve Glaveski

Written by Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.

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