Is Your Business Defensible?

Steve Glaveski
10 min readSep 15, 2022

19 paths to greater product and business defensibility.

So you chanced upon a serious customer pain point and built a solution that costs less to deliver than customers are willing to pay for it.


You effectively promoted it, and you’ve now got a high-margin business that’s growing fast.

Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.