Is Your Business Defensible?

10 min readSep 15, 2022

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19 paths to greater product and business defensibility.

So you chanced upon a serious customer pain point and built a solution that costs less to deliver than customers are willing to pay for it.

Great!

You effectively promoted it, and you’ve now got a high-margin business that’s growing fast.

Steve Glaveski

Written by Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.

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