How to Beat Information Overload

Five Steps to Finding the Signal in the Noise

We’re living in a world of information overload.

Over 4 million blog posts are published every day. There are more than 800,000 podcasts and more than 30 million podcast episodes available. Countless emails land in our inbox daily with ‘COVID-19’ or ‘webinar’ somewhere in the subject line.

A 12-year-old with an internet connection today has more access to information that Bill Clinton had during his term in the White House.

But too much of anything is simply too much, and trying to keep up with all of this information can be exhausting.

But here’s the thing.

We shouldn’t be trying to keep up at all.

Instead of keeping up, we should leverage information to level up.

Finding the Signal in the Noise

Here’s how you can cut through the noise and find the proverbial signal.

Step 1: Define Your Objectives

What are your goals?

Is it short-term marketing success?

Is it long-term financial success?