How my podcast made over a million dollars in under 12 months

Back in 2016, I launched my podcast Future Squared.

It was initially focused on corporate innovation, and was a marketing tool for my innovation consultancy.

After interviewing a few small names to get comfortable behind the mic, I booked my first big name.

The name? Steve Blank — a SIlicon Valley icon who was becoming vocal about using startup methodologies in the corporate world.

I shared the episode with a hundred people in my target market on LinkedIn — local corporate innovation executives, CTOs, CIOs, and so on.

A few months passed, and one of those executives got in touch.

“Love your podcast Steve. Would like to chat about a potential opportunity to work together”.

That potential opportunity lead to my company’s first corporate accelerator program, the Mills Oakley Legaltech Accelerator, worth $500,000.

The resulting media coverage in the Australian Financial Review got the attention of other corporate executives, and we quickly did deals to run accelerator programs for commercial real estate company Charter Hall, Microsoft and Village Roadshow.

We generated over a million dollars in less than 12 months from launch date.