Growth Hacking in Web3’s Wild West

Steve Glaveski
4 min readJan 31, 2022

The growth hacking movement evolved out of Silicon Valley in the late noughties.

Then, Airbnb pulled off perhaps the most infamous of all growth hacks — exploiting a vulnerability in Craigslist’s code to give hosts the option of re-posting Airbnb listings to Craiglist with one click, leveraging the latter’s traffic to fast-track Airbnb’s user growth.

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Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.