Do You Have a Content Problem or Distribution Problem?

Steve Glaveski
6 min readOct 15, 2020

Guns n Roses’ iconic Appetite For Destruction album has sold over 30 million copies worldwide — that’s thirty-times platinum.

But the album was released in July of 1987 to very little fanfare, selling just 200,000 copies in its first six months. The album continued to linger for almost an entire year before legendary record executive, David Geffen, convinced MTV to play…

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Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.