Do You Have a Content Problem or Distribution Problem?

Guns n Roses’ iconic Appetite For Destruction album has sold over 30 million copies worldwide — that’s thirty-times platinum.

But the album was released in July of 1987 to very little fanfare, selling just 200,000 copies in its first six months. The album continued to linger for almost an entire year before legendary record executive, David Geffen, convinced MTV to play the band’s single, Welcome to the Jungle after hours. It got its debut on Sunday’s 4am rotation, but rock fans quickly began to request the song en masse and the rest, as they say, is history.

Guns n Roses didn’t have a content problem during that head-scratching year of 1987 — they had a distribution problem. And that is in many ways the internet marketer’s age old question.

As at the time of writing:

• Several million blog posts were being published each and every day.
• 300 million photos were uploaded daily to Facebook.
• Over one hundred million photos and videos were shared on Instagram per day.
• There were over 1.5 million podcasts and 35 million podcast episodes in…