Cash is King: The Small Business Fire Sale is Coming

ifty percent of American small businesses can’t afford to operate their businesses for more than three months amidst the current COVID-19 crisis, according to Goldman Sachs.

As a result of mass lay-offs and hiring freezes, unemployment in the States is expected to reach twenty percent, which is not too far off the 25% unemployment recorded during The Great Depression.

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Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.