Based on what evidence? What you suggest seems more like a chicken/egg problem to me. If we don’t have more businesses creating genuine value then perhaps it’s because too many people are engaged with the type of drudgery described in this article instead of looking to create real value/solve problems?
Having said that, the demand from where I’m sitting is high. Having personally helped to incubate about 100 startups in the past 5 years, founders always find recruiting capable talent a key challenge (even I have struggled immensely in this department) — it’s not just competing with other startups, but other, more traditional industries.