6 Ways to Advertise Your Brand in the Metaverse

So you’ve got a big marketing budget, and are wondering whether it’s worth dabbling in the metaverse.

Given that Travis Scott’s concert on Fortnite drew over 12 million views, I get it.

But what are your options in this still embryonic phase in the evolution of the metaverse?

While the following is by no means an exhaustive list, they represent some of your first ports of call.

1. Ad Placements

Think real-world advertising such as billboards, signage, and posters on buses, except in the metaverse. In truth, it’s not hard to imagine. Videogame series such as NBA2K and Grand Theft Auto have long promoted brands in their games.

2. Product Placements

Similar to real-world product placements, as modeled by Garth Elgar below, brands can place their product in fit-for-audience experiences in the metaverse.

For example, Hasbro partnered with Roblox to bring Nerf guns to life in the metaverse.