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10X Your Reach with Secondary Markets

Steve Glaveski
4 min readApr 20, 2020

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Whatever creative endeavour you’re on, be it a writer, a podcaster or photographer, you no doubt derive a great sense of presence and fulfilment from your craft (if you don’t then pick something else!).

Getting into and staying in the flow state for long periods of time is linked to emotional wellbeing.

But unless you’re doing things purely for your own enjoyment, then you probably also derive a sense of satisfaction from the joy your work brings to other people, especially if this joy can be monetised and liberate you from having to work a standard J.O.B.

But it’s a jungle out there!

Getting noticed can seem impossible, especially when you consider that:

The Laws of Nature Are Against Us

The Pareto Principle suggests that 20% of causes are responsible for 80% of the effects. For example, eighty percent of the cars on our roads are on twenty percent of the roads. 20% of the land-owners own 80% of the land. 20% of software…

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Steve Glaveski
Steve Glaveski

Written by Steve Glaveski

CEO of Collective Campus. HBR writer. Author of Time Rich, and Employee to Entrepreneur. Host of Future Squared podcast. Occasional surfer.

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