10 Ways to Reduce Client Churn at Your Agency or Consultancy

Client churn is a significant challenge when running an agency or consultancy.

Investing time in setting up clients and getting the team ready, only to have clients leave, can make all efforts seem wasted. This not only affects revenue but also team morale.

High churn rates can push agencies into a constant loop of seeking new business, preventing them from focusing on quality work and growth.

But by focusing on building and maintaining strong client relationships, you can reduce churn.

Let’s explore 10 strategies that can help keep clients onboard, make your efforts worthwhile, and support your agency’s growth.

1. Target the Right Clients

Success starts with working with the right type of client — one who understands that, say, content marketing is a long game, and has the resources to invest in it. Identifying clients who value content and are willing to commit to the process can significantly reduce churn.

2. Set Clear Expectations

Properly setting expectations is crucial. Aim for low to moderate expectations and then exceed them. Over-delivering and providing strategic guidance can impress clients and foster long-term…